A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology - Couverture souple

Olumese, Cassandra

9783848436088: A Case Study in Customer Perception: Formulating a Marketing Strategy using the Grounded Theory Research Methodology

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ISBN 10 : 3848436086 ISBN 13 : 9783848436088

Editeur : LAP LAMBERT Academic Publishing, 2012

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Independent businesses in today’s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers’ perception was the ‘dissatisfaction’ due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.

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� propos de l?auteur

Cassandra Olumese is a Nigerian who graduated from the University of Derby UK with a Masters in Marketing Management. Her experience since then spans the field of Marketing, Public Relations, Event Management and Consumer Behaviour. She is an avid reader and loves to research topics around her field. She currently resides in London and Nigeria.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2012
Langue: anglais
ISBN 10: 3848436086
ISBN 13: 9783848436088
Reliure: Broch�
Nombre de pages: 108
Coordonn�es du fabricant: non disponible
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A Case Study in Customer Perception

Cassandra Olumese

Edit� par LAP LAMBERT Academic Publishing Jun 2012, 2012

ISBN 10 : 3848436086 ISBN 13 : 9783848436088

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. 108 pp. Englisch. N� de r�f. du vendeur 9783848436088

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A Case Study in Customer Perception

Cassandra Olumese

Edit� par LAP LAMBERT Academic Publishing, 2012

ISBN 10 : 3848436086 ISBN 13 : 9783848436088

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Olumese CassandraCassandra Olumese is a Nigerian who graduated from the University of Derby UK with a Masters in Marketing Management. Her experience since then spans the field of Marketing, Public Relations, Event Management and Con. N� de r�f. du vendeur 5522025

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A Case Study in Customer Perception

Cassandra Olumese

Edit� par LAP LAMBERT Academic Publishing Jun 2012, 2012

ISBN 10 : 3848436086 ISBN 13 : 9783848436088

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Independent businesses in today's market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers' perception was the 'dissatisfaction' due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 108 pp. Englisch. N� de r�f. du vendeur 9783848436088

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A Case Study in Customer Perception : Formulating a Marketing Strategy using the Grounded Theory Research Methodology

Cassandra Olumese

Edit� par LAP LAMBERT Academic Publishing, 2012

ISBN 10 : 3848436086 ISBN 13 : 9783848436088

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Independent businesses in today s market are constantly pressured to offer consumers the same value for products at competitive prices, as the large affiliates do. However, these businesses lack the necessary resources and economies of scale needed to achieve this. There is then a struggle to retain customers and gain loyalty. Due to the declining customer base, it is therefore necessary for such independent businesses to have strategies in place, and such that are specific in nature to the situation happening in that business. This study is done using a case- study of one of such businesses, The Alpha garden centre. It utilised the grounded theory research method in order to find customers perception of the organization, in other to recommend an effective marketing strategy to further the growth of its business. It was discovered that paramount amongst the customers perception was the dissatisfaction due to inadequate plant level and stock variety. After an in-depth analysis, it was proposed that Alpha garden centre focus on providing the basic requirement for its current customers, in an effort to retain them. N� de r�f. du vendeur 9783848436088

Contacter le vendeur