GET REAL INNOVATION: GET REAL and forget about INNOVATION if you don't really mean it - Couverture rigide
Synopsis
Well-known DAX corporations, Fortune 500 companies, and over 50 start-ups, along with the tireless development of our own innovation culture, have proven the concept of this book.
Learn how companies are innovating today and follow the list of successful companies such as:
- IBM
- BMW
- Volkswagen AG
- Kraft
- Telekom
- Siemens
- Allianz
Learning how to innovate is the most critical skill for every company today. You need to understand why creative thinking won’t lead you to innovation success. Instead, we show you how one-week-only innovation sprints with live product tests in real markets save you time and money. Your innovation strategy has no longer to rely on luck.
We helped founders and CEOs to innovate and restructure their innovation strategies. It is the innovation management playbook and manual for you if you want to learn the following things:
- How to create products with a zero-failure rate
- How to innovate fast and cost-effective
- Inspire your team to develop visionary products
- How to use the techniques in your company
- Using the flow during your innovation week
This will be the one thing you need to have if you want to create real innovation in your company. It is a complete game-changer in the digital work culture and future. Innovation must be lean and needs to be done.
Lars Behrendt, a graduate engineer, and leader of an internationally active innovation company, provides his perspective from over two decades in the innovation business / 15 years of professional experience on how successful innovation works and what consequences this may have.
www.grannyandsmith.com/larsbehrendt
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