Business intelligence in exporting SMEs - Couverture souple

LOUMMOU, Brahim; KETTANI, Zohor

 
9786202722421: Business intelligence in exporting SMEs
Couverture souple
ISBN 10 : 6202722428 ISBN 13 : 9786202722421
Editeur : Our Knowledge Publishing, 2020

Synopsis

Exporting SMEs have a large flow of data to manage, and operate in a context where competition is no longer limited to financial or commercial aspects, but focuses on the possession of useful and strategic information. In this context, economic intelligence is an essential tool to anticipate and control this complex environment, and thus to ensure a better positioning for the exports of these companies.This book attempts to shed light on how the managers of exporting SMEs perceive the contribution of business intelligence to their entities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2020
Langue
anglais
ISBN 10 
6202722428
ISBN 13 
9786202722421
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible