Articles liés à Religiosity and Consumer Behaviour in Burkina Faso

Religiosity and Consumer Behaviour in Burkina Faso - Couverture souple

Nasse, Theophile Bindeoue

 
9786630146400: Religiosity and Consumer Behaviour in Burkina Faso
Couverture souple
ISBN 10 : 6630146409 ISBN 13 : 9786630146400
Editeur : Our Knowledge Publishing, 2026

Synopsis

Researchers' interest in religiosity and consumer behaviour stems from the fact that religion influences not only individuals' social behaviour but also their consumption behaviour [FAM et al., 2004; MANSORI, 2012; DIOP, 2012]. Little research on this subject has been conducted in Africa, and particularly in Burkina Faso. This study, set in the context of Burkina Faso, is exploratory in nature. Burkina Faso is a country where religion plays an important role, and it is worthwhile to investigate the reasons why some believers choose to consume industrially produced alcoholic beverages rather than non-alcoholic ones. Qualitative data was collected using a 'SONY voice recorder' through semi-structured interviews conducted with beverage consumers; this qualitative data was then transcribed by hand. The results show not only that religiosity partially influences consumption behaviour, but also that consumption behaviour partially influences religiosity.

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Éditeur
Our Knowledge Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
6630146409
ISBN 13 
9786630146400
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible