Articles liés à Business Intelligence and Data Analytics
Synopsis
This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation.
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Business Intelligence and Data Analytics (Paperback)
Edité par
Our Knowledge Publishing, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9786630165166
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Business Intelligence and Data Analytics
Edité par
Our Knowledge Publishing, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Couverture souple
Vendeur : California Books, Miami, FL, Etats-Unis
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Business Intelligence and Data Analytics
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9786630165166
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Business Intelligence and Data Analytics
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur L2-9786630165166
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Business Intelligence and Data Analytics
Edité par
Our Knowledge Publishing Jun 2026, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. 52 pp. Englisch. N° de réf. du vendeur 9786630165166
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Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Business Intelligence and Data Analytics (Paperback)
Edité par
Our Knowledge Publishing, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Paperback
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9786630165166
Acheter neuf
EUR 63,03
Expédition à EUR 43,14
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Expédition depuis Royaume-Uni vers Etats-Unis
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Business Intelligence and Data Analytics
Edité par
Our Knowledge Publishing Jun 2026, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware 52 pp. Englisch. N° de réf. du vendeur 9786630165166
Acheter neuf
EUR 48,90
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Business Intelligence and Data Analytics : for Strategic Sales Optimization
Edité par
Our Knowledge Publishing, 2026
ISBN 10 : 6630165160
ISBN 13 : 9786630165166
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book analyses the role of business intelligence and data analytics in the strategic optimisation of sales, recognising that today's competitive environment requires a shift from commercial decisions based solely on intuition to those underpinned by evidence. From both an academic and applied perspective, the book explores three complementary areas. Firstly, it establishes the conceptual foundations of business intelligence, business analytics and commercial analytics, with an emphasis on the use of KPIs, CRM, dashboards and sales-oriented performance metrics. Secondly, it examines descriptive, diagnostic, predictive and prescriptive analytics techniques to support business decision-making, integrating customer segmentation, purchase behaviour analysis and sales forecasting. Thirdly, it presents a reproducible practical case study based on a public dataset, accompanied by Python code and a concise alternative in R, so that readers can replicate the analytical workflow and adapt it to their own organisation. N° de réf. du vendeur 9786630165166
Acheter neuf
EUR 48,90
Expédition à EUR 60,48
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)