The Death of Propaganda - Couverture souple

Best, Michael; Winch, Jonathan; Hoskin, David

Couverture souple

ISBN 10 : 8799494906 ISBN 13 : 9788799494903

Editeur : Eye for Image ApS, 2012

Synopsis

B2B buyer behavior has changed – now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services—yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers. The Death of Propaganda presents Three Voices™ strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.

Détails de l'édition

• Éditeur: Eye for Image ApS
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 8799494906
• ISBN 13: 9788799494903
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne