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Ajouter au panierEtat : New.
Langue: anglais
Edité par Eye for Image ApS 2012-05-22, 2012
ISBN 10 : 8799494906 ISBN 13 : 9788799494903
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Ajouter au panierPaperback. Etat : New.
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Ajouter au panierEtat : New. In.
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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Ajouter au panierPAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Ajouter au panierPAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Ajouter au panierEtat : New. Print on Demand pp. 226 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Ajouter au panierEtat : New. Print on Demand pp. 226.
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Ajouter au panierEtat : New. PRINT ON DEMAND pp. 226.
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Ajouter au panierEtat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextB2B buyer behavior has changed - now it s your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages.
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Ajouter au panierTaschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - B2B buyer behavior has changed - now it's your turn.B2B buyers have changed the way they evaluate and purchase goods and services-yet most B2B suppliers still approach their markets with hyped-up, propaganda-like messages. The challenge now is for such companies to move from spouting propaganda to establishing credibility. From the role of salesperson to that of a customer advocate. And from broadcasting self-recommendations toward a more powerful model where people recommend the company and its products to their peers.The Death of Propaganda presents Three Voices¿ strategy, a step-by-step recipe for meeting this challenge via three distinct modes of stakeholder engagement: Voice of Company; Voice of Industry; and Voice of Customer. All three Voices need to be integrated into top-level business strategy, and incorporated into marketing and communication plans to fully address the needs of the new breed of B2B buyer.