Creativity in Business: The Basic Guide for Generating and Selecting Ideas - Couverture souple

Byttebier, Igor; Vullings, Ramon

 
9789063693800: Creativity in Business: The Basic Guide for Generating and Selecting Ideas

Synopsis

Creativity in Business is the basic guide for idea generation and selection. It focuses specifically on business and education.

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À propos des auteurs

Igor Byttebier has a background in the banking industry. He worked as a creativity, innovation and change consultant in about 20 countries across Europe, Asia and Africa.

Ramon Vullings is a cross-industry innovation expert, author, engaging keynote speaker and ideaDJ. He helps business leaders with strategies, tools & skills to look beyond the borders of their domain to transform their business in a smarter way. He has written 3 management books on business creativity and cross-industry innovation.

À propos de la quatrième de couverture

Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.

The book outlines the 4 step creative process:
- Ask the right questions
- Generate a lot of ideas
- Select the right ones
- Start implementing

Turn idea-killers into idea-boosters!

The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.

Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.