Think Like A Designer, Don't Act Like One - Couverture souple

Van Erp, Jereon

Couverture souple

ISBN 10 : 9063694857 ISBN 13 : 9789063694852

Editeur : BIS, 2018

Synopsis

This anthology of design concepts reveals what you can learn from Mad Men’s Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you’re Prince or the Pope, that is, but this book is for everyone who isn’t.

A propos du livre

À propos de l'auteur

Jeroen van Erp is a designer, professor and author. He cofounded strategic design agency Fabrique and teaches at Delft University of Technology.

À propos de la quatrième de couverture

Think Like A Designer, Don't Act Like One gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. The insights give every professional tools to apply in their own innovation processes. Learn from the inimitable reasons the designers have to get to their creations or just enjoy the explanations about designs around us, even the ones that are often perceived as a failure (e.g. the Fiat MuItipla).

The author harvested not only from his own experience but also listened to what famous designers and architects had to say about the design profession. It is a book about the mentality of people that create products which continuously have a big impact on our daily lives. But please remember: even a designer is only human...

Détails de l'édition

• Éditeur: BIS
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 9063694857
• ISBN 13: 9789063694852
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
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