The Umami Strategy: Stand Out by Mixing Business with Experience Design - Couverture souple

Szóstek, Aga

Couverture souple

ISBN 10 : 9063695799 ISBN 13 : 9789063695798

Editeur : BIS, 2020

Synopsis

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. 'The Umami Strategy' proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

A propos du livre

À propos de l'auteur

Aga Szóstek, Ph.D. is a strategic designer. For the past two decades she worked at the forefront of combining design, technology and business. She collaborated with brands such as Google, Microsoft, Philips, Canon, Samsung, EY, Santander, ING, Orange and many more, bringing the experience-focused strategic approach to project teams and boardrooms. Her approach inspired many organisations to refocus and bet on experiences as their strategic differentiator.

Next to consulting, Szóstek designs tools aiming to support delivering unique experiences and co-hosts a podcast about creative leadership: Catching The Next Wave. She graduated with her Ph.D. from the Eindhoven University of Technology, The Netherlands, and teaches experience design all around the world from the alternative business school Kaospilot in Denmark to Canterbury University in Christchurch, New Zealand.

À propos de la quatrième de couverture

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour.

How can you make it happen? How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy that is inspirational, aspirational and motivational.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

Détails de l'édition

• Éditeur: BIS
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 9063695799
• ISBN 13: 9789063695798
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: GPSR Kontakt; bis@bispublishers.nl; ; Postjesweg 1; Amsterdam; 1057 DT; Pays-Bas