Transformation Tactics: Design Principles for Changing Minds and Behaviours

Kayton, Barry; Kayton, Patrick

ISBN 10 : 9063697015 ISBN 13 : 9789063697013

Editeur : BIS, 2024

Synopsis

Only a small percentage of change programs in organizations are successful. Too often, companies rely upon top-down communication campaigns that tell or show employees about change, but don't involve them actively, emotionally or holistically.

Transformation Tactics is a deck of 48 cards designed to help organizations activate the behaviours of their people. These are experiences that activate employee behaviours, promote reflection, and encourage employees to share their insights. The cards are based on eight design principles for activation that have been developed and refined by the authors over three decades of work with companies around the world. Each card includes a title, a story to bring the tactic to life, guidance for applying the tactic to a change program, and a question to spark conversation and inspire breakthrough solutions. The cards can be used in a variety of settings, including change management team meetings, brainstorming sessions, and design workshops.

A propos du livre

À propos de l?auteur

Barry Kayton and Patrick Kayton are brothers and the founders of Cognician, an award-winning employee activation consultancy with teams in South Africa, The Netherlands, the UK, and the USA. They have designed and delivered more than 2500 change and transformation projects for organizations from San Francisco to Singapore, partnering with some of the worlds largest management consultancies. The authors are also fellows of the Unreasonable Group, a network of more than 400 founder-led companies.

À propos de la quatrième de couverture

Only a small percentage of change programs in organizations are successful. Too often, companies rely upon top-down communication campaigns that tell or show employees about change, but don’t involve them actively, emotionally or holistically. Transformation Tactics is a deck of 48 cards designed to help organisations activate the behaviors of their people. These are experiences that activate employee behaviors, promote reflection, and encourage employees to share their insights. The cards are based on eight design principles for activation that have been developed and refined by the authors over three decades of work with companies around the world. Each card includes a title, a story to bring the tactic to life, guidance for applying the tactic to a change program, and a question to spark conversation and inspire breakthrough solutions. The cards can be used in a variety of settings, including change management team meetings, brainstorming sessions and design workshops.

Détails de l'édition

• Éditeur: BIS
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 9063697015
• ISBN 13: 9789063697013
• Reliure: Cartes
• Numéro d'édition: 1
• Nombre de pages: 48
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible