Green Marketing: A Comprehensive Guide - Couverture souple

Osman, Ibrahim; Majeed, Mohammed; Asiedu, Esther; Yomboi, Jonas; Malcalm, Ebenezer

 
9798898811679: Green Marketing: A Comprehensive Guide
Couverture souple
ISBN 13 : 9798898811679
Editeur : Bentham Science Publishers, 2025

Synopsis

An exploration of how environmental consciousness and sustainable practices are reshaping modern marketing strategies. It examines the evolution of green marketing, key principles, and actionable tactics that align ecological responsibility with brand competitiveness. Covering topics such as the green marketing mix, adoption factors, green packaging, and authentic communication strategies, the book shows how businesses can avoid greenwashing, build trust, and leverage digital platforms to strengthen sustainability messaging. By linking theory with real-world application, it positions green marketing as an essential pillar of ethical and future-ready business practice.

Key Features:

-Traces the evolution and core principles of green marketing.
-Designs sustainable strategies across product, price, place, and promotion.
-Adopts authentic communication methods to avoid greenwashing.
-Applies green packaging and other eco-friendly initiatives effectively.
-Leverages digital platforms to amplify sustainability messages.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Bentham Science Publishers
Date d'édition
2025
Langue
anglais
ISBN 13 
9798898811679
Reliure
Broché
Nombre de pages
115
Coordonnées du fabricant
Manufactured by Amazon on behalf of the author
https://www.amazon.fr/hz/contact-us

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Luxembourg