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The Business Money Blueprint: How to Fund Your Business From Self-Funding to Investor Capital - Couverture souple

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McCrea, Bridget

 
9798994658727: The Business Money Blueprint: How to Fund Your Business From Self-Funding to Investor Capital

Synopsis

The funding guidance you need isn’t buried in a Reddit thread or locked behind a paywall. It’s in this book.

Here’s the uncomfortable truth: most small business funding advice online is surface-level, outdated or written for someone else’s business. Forums tell you to “just get a bank loan.” Listicles promise grants are easy to find. Influencers treat crowdfunding like a golden ticket.

But nobody hands you a clear step-by-step blueprint that actually meets you where you are.

Award-winning business journalist and author Bridget McCrea (Fortune Small Business, Business Insider, Black Enterprise) has spent decades covering entrepreneurs who built companies from the ground up and those who struggled financially. She wrote this book to help founders at every stage of the game.

From selling stuff gathering dust in your garage to applying for bank loans to courting angel investors, creative entrepreneurs have endless options across three different lanes:

→Path I: Start With What You’ve Got
Tap resources already in your orbit: self-funding strategies, friends-and-family capital and a dozen sources most entrepreneurs never think to try.

→Path II: External Funding Sources
Learn how to get banks to say yes, find small business grants and explore options like crowdfunding, equipment financing and alternative lenders.

→Path III: Open Your Doors to Investors
Angel investors, venture capital, equity crowdfunding and strategic investors, broken down so you know what you’re walking into before you ask for money.

All chapters include checklists, quizzes and hands-on action steps that you can start taking right now. You’ll also find power tips, real stories from entrepreneurs who’ve done it and honest insight drawn from the author’s experience in the trenches.

Every business begins with someone solving the funding question. Now it’s your turn.

Updated May 2026: This edition incorporates reader feedback and editorial improvements.

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