Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Parente, Donald

ISBN 10: 0324322712 / ISBN 13: 9780324322712

Edité par Cengage Learning, 2005

A propos de cet article

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N° de réf. du vendeur 3C-9780324322712-G

Détails bibliographiques

• Titre: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
• Éditeur: Cengage Learning
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0324322712
• ISBN à 13 chiffres: 9780324322712
• Reliure: Paperback
• Édition: 4ème Édition
• État de l'article: good

A propos de ce titre

Synopsis

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

À propos de l?auteur

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.