Titre: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
�diteur: Cengage Learning (edition 4)
Date de parution: 2005
Langue: anglais
ISBN � 10 chiffres: 0324322712
ISBN � 13 chiffres: 9780324322712
Reliure: Paperback
�dition: 4.
�tat de l'article: Good

A propos de ce titre

Synopsis

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succed in the class now and get your project chosen in the future.

� propos de l?auteur

Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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