Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Singh, Amandeep (EDT)

ISBN 10: 1799872327 / ISBN 13: 9781799872320

Edité par Business Science Reference, 2021

A propos de cet article

Unread book in perfect condition.

N° de réf. du vendeur 42941629

Détails bibliographiques

• Titre: Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
• Éditeur: Business Science Reference
• Date de parution: 2021
• Langue: anglais
• ISBN à 10 chiffres: 1799872327
• ISBN à 13 chiffres: 9781799872320
• Reliure: Couverture souple
• État de l'article: As New

A propos de ce titre

Synopsis

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

À propos de l?auteur

Amandeep Singh is a professor and associate dean at Chitkara Business School, Chitkara University, Punjab, India. He has completed his Ph.D. in management. He has over 19 years of experience in teaching, research, and administration. His areas of expertise are marketing, e-commerce, omnichannel, retail, and research methodology. In his career, he has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. He has published his research in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences.