Business Analytics with Python: Essential Skills for Business Students

Chen, Bowei; Kling, Gerhard

ISBN 10: 1398617172 / ISBN 13: 9781398617179

Edité par Kogan Page, 2025

N° de réf. du vendeur I-9781398617179

Synopsis :

The fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk. Community Building for Marketers looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide. With real-world examples from a wide range of companies such as Buffer, Sanity and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in. Whether your community is still in its early days or has been around for a while and needs a boost, Community Building for Marketers will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.

À propos de l?auteur: Bowei Chen is an Associate Professor in Marketing Analytics and Data Science at the Adam Smith Business School, University of Glasgow, UK. He is the Programme Director of the MSc in Business Analytics. Gerhard Kling is Professor in Finance at the University of Aberdeen, UK. He has worked in higher education (SOAS, University of Southampton, UWE, Utrecht University) and consulting (McKinsey).

Détails bibliographiques

Titre : Business Analytics with Python: Essential ...
Éditeur : Kogan Page
Date d'édition : 2025
Reliure : Couverture souple
Etat : New