Buying Styles: Simple Lessons in Selling the Way Your Customers Buys

Wilkinson, Michael; Smith, Richard; Chorba, Tierah; Sokler, Lynn

ISBN 10: 081441527X / ISBN 13: 9780814415276

Edité par AMACOM, 2009

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In shrink wrap. Looks like an interesting title! N° de réf. du vendeur Q-081441527X

Détails bibliographiques

Titre : Buying Styles: Simple Lessons in Selling the...

Éditeur : AMACOM

Date d'édition : 2009

Reliure : hardcover

Etat : New

A propos de ce titre

Synopsis :

Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers all have their own individual “buying styles”...and when sellers learn how to adapt their own methods to best suit each buying style, they can dramatically increase their success rate. Presented as a “learning adventure,” Buying Styles begins with a fictional situation in which a salesperson has just lost a major sale...and decides to find out why.

This quick and easy read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to anyone.

À propos de l?auteur:

Michael Wilkinson is the CEO of Leadership Strategies―The Facilitation Company, a strategic consulting and training firm. He is the author of The Secrets of Facilitation and The Secrets to Masterful Meetings, as well as being a much sought-after speaker, trainer, and facilitator.