Competitive Intelligence : A Framework for Web-Based Analysis and Decision Making

Vibert, Conor

ISBN 10: 032420325X / ISBN 13: 9780324203257

Edité par Cengage South-Western, 2004

A propos de cet article

Cengage South-Western, 2004, Tapa dura, 1. N° de réf. du vendeur 2820749577853435

Détails bibliographiques

Titre : Competitive Intelligence : A Framework for ...

Éditeur : Cengage South-Western

Date d'édition : 2004

Reliure : Couverture souple

Etat : Muy Bueno

A propos de ce titre

Synopsis :

Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all they need to run an effective knowledge management program in an organization.