Consumer Behavior : Global Edition

Kanuk, Leslie, Schiffman, Leon

ISBN 10: 0137006705 / ISBN 13: 9780137006700

Edité par Pearson Education, Limited, 2009

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP87091954

Synopsis :

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

 

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.  

Présentation de l'éditeur:

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.

 

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers’ ability to learn more about customers’ purchases in order to implement strategy with greater precision.  

Détails bibliographiques

Titre : Consumer Behavior : Global Edition
Éditeur : Pearson Education, Limited
Date d'édition : 2009
Reliure : Couverture souple
Etat : Good
Edition : 10th Edition.