Consumer Behavior and Marketing Strategy

Peter, J. Paul, Olson, Jerry

ISBN 10: 0071111778 / ISBN 13: 9780071111775

Edité par McGraw-Hill Companies, The, 2005

A propos de cet article

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

N° de réf. du vendeur GRP77593635

Détails bibliographiques

• Titre: Consumer Behavior and Marketing Strategy
• Éditeur: McGraw-Hill Companies, The
• Date de parution: 2005
• Langue: anglais
• ISBN à 10 chiffres: 0071111778
• ISBN à 13 chiffres: 9780071111775
• Reliure: Couverture souple
• Édition: 7th.
• État de l'article: Good

A propos de ce titre

Synopsis

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analyzing and understanding consumer behavior and can be used to guide the development of effective marketing strategies.

À propos des auteurs

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

The Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University. He joined Penn Sate in 1971 after receiving his Ph.D. in consumer psychology from Purdue University. At Penn State, he has taught Consumer Behavior, Marketing Management, Advertising and Promotion Management, Research Methods, and Marketing Theory.