Consumer Behaviour. 10th edition

Blackwell, roger et al

ISBN 10: 0324378327 / ISBN 13: 9780324378320

Edité par THomson, 2006

A propos de cet article

A very clean copy,no obvious wear, appears unmarked. Heavy book, will incur some extra postage (at cost) outside the UK.

N° de réf. du vendeur 015954

Détails bibliographiques

• Titre: Consumer Behaviour. 10th edition
• Éditeur: THomson
• Date de parution: 2006
• Langue: anglais
• ISBN à 10 chiffres: 0324378327
• ISBN à 13 chiffres: 9780324378320
• Reliure: Soft cover
• État de l'article: Near Fine

A propos de ce titre

Synopsis

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.