Consumer Behaviour

Roger D. Blackwell

55 évaluations par Goodreads

Langue : anglais

Edité par Cengage Learning, Inc, United States, Mason, OH, 2006

0324378327 / 9780324378320

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A propos de cet article

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR005383574

Titre
Consumer Behaviour
Auteur
Roger D. Blackwell
Éditeur
Cengage Learning, Inc, United States, Mason, OH
Année de publication
2006
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0324378327
ISBN à 13 chiffres
9780324378320
Poids de l'article
1 642 grammes
Dimensions
216.0 x 272.0

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