This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. Editor(s): Netessine, Serguei; Tang, Christopher S. Series: International Series in Operations Research & Management Science. Num Pages: 512 pages, 18 black & white tables, biography. BIC Classification: KJMV5; KJQ; KJS; KJT; UF; UNH. Category: (G) General (US: Trade). Dimension: 235 x 155 x 26. Weight in Grams: 777. . 2014. Paperback. . . . .

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Titre: Consumer-Driven Demand and Operations Management Models
�diteur: Springer-Verlag New York Inc.
Date de parution: 2014
Langue: anglais
ISBN � 10 chiffres: 1489983694
ISBN � 13 chiffres: 9781489983695
Reliure: Couverture souple
�tat de l'article: New

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