Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131)

ISBN 10: 1489983694 ISBN 13: 9781489983695

Edit� par Springer, 2014

Langue: anglais

Neuf(s) Etat : New Couverture souple

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D�tails bibliographiques

Titre : Consumer-Driven Demand and Operations ...

�diteur : Springer

Date d'�dition : 2014

Reliure : Couverture souple

Etat : New

A propos de ce titre

Synopsis :

This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

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Consumer-Driven Demand and Operations Management Models: A Systematic Study of Information-Technology-Enabled Sales Mechanisms (International Series in Operations Research & Management Science, 131)

Neuf(s) - Couverture souple

Informations commerciales relatives au vendeur