Controlling the Message

Efe Sevin

ISBN 10: 3838389409 / ISBN 13: 9783838389400

Edité par LAP LAMBERT Academic Publishing Aug 2010, 2010

A propos de cet article

Neuware -This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

N° de réf. du vendeur 9783838389400

Détails bibliographiques

• Titre: Controlling the Message
• Éditeur: LAP LAMBERT Academic Publishing Aug 2010
• Date de parution: 2010
• Langue: anglais
• ISBN à 10 chiffres: 3838389409
• ISBN à 13 chiffres: 9783838389400
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.