Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Barnes, Cindy

ISBN 10: 0749455128 / ISBN 13: 9780749455125

Edité par Kogan Page, 2009

A propos de cet article

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749455125.

N° de réf. du vendeur 5825556

Détails bibliographiques

• Titre: Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
• Éditeur: Kogan Page
• Date de parution: 2009
• Langue: anglais
• ISBN à 10 chiffres: 0749455128
• ISBN à 13 chiffres: 9780749455125
• Reliure: Couverture souple
• État de l'article: Fair
• Catalogues du vendeur:
  • Economics

A propos de ce titre

Synopsis

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

À propos de l?auteur

Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.

Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve.

David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com.

*Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.