The Cycle

Michael M Kaiser

166 évaluations par Goodreads

Langue : anglais

Edité par Brandeis University Press, 2013

1611684005 / 9781611684001

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A propos de cet article

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on-in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the"family" continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal-and remedy-the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe-from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions-will be able to sustain remarkable creativity, pay the bills, and have fun doing so.…

N° de réf. du vendeur 00108815079

Titre
The Cycle
Auteur
Michael M Kaiser
Éditeur
Brandeis University Press
Année de publication
2013
État de l'article
Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
1611684005
ISBN à 13 chiffres
9781611684001

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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