Decoding Advertisements: Ideology and Meaning in Advertising

Judith Williamson

131 évaluations par Goodreads

Langue : anglais

Edité par Marion Boyars Publishers Ltd, 1978

0714526150 / 9780714526157

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come.…

N° de réf. du vendeur CIN0714526150G

Titre
Decoding Advertisements: Ideology and Meaning in Advertising
Auteur
Judith Williamson
Éditeur
Marion Boyars Publishers Ltd
Année de publication
1978
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0714526150
ISBN à 13 chiffres
9780714526157

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,67
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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