Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Weinstein, Art/ Johnson, William C.

ISBN 10: 0367230186 / ISBN 13: 9780367230180

Edité par Taylor & Francis, 2019

A propos de cet article

400 pages. 9.25x6.14x1.10 inches. In Stock. N° de réf. du vendeur __0367230186

Détails bibliographiques

Titre : Designing and Delivering Superior Customer ...

Éditeur : Taylor & Francis

Date d'édition : 2019

Reliure : Hardcover

Etat : Brand New

A propos de ce titre

Synopsis :

First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).

À propos de l?auteur:

Art Weinstein is a professor of marketing in the Huizenga School of Business and Entrepreneurship at Nova Southeastern University, Fort Lauderdale. He earned his Ph.D. in 1991 from Florida International University. Dr. Weinstein is the author of The Handbook of Market Segmentation, 3rd Edition and Defining Your Market, as well as more than 70 scholarly articles and papers on customer-focused topics and marketing strategy issues. He was the founder and editor of the Journal of Segmentation in Marketing. Dr. Weinstein has consulted for many high-tech and service firms.