The Essentials of Business Research, Second Edition. Cet article n’est pas disponible.
Langue : anglais
Edité par Academic Media Solutions (edition 2nd), 2018
- Livre broché
- Occasion
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A propos de cet article
The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
N° de réf. du vendeur 1942041470-7-1
- Titre
- The Essentials of Business Research, Second Edition
- Auteur
- Lawrence S. Silver; Robert E. Stevens; Courtney R. Kernek
- Éditeur
- Academic Media Solutions (edition 2nd)
- Année de publication
- 2018
- État de l'article
- Fair
- Reliure
- Paperback
- Langue
- anglais
- ISBN à 10 chiffres
- 1942041470
- ISBN à 13 chiffres
- 9781942041474
- Édition
- 2nd.
The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following: Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.
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