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In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.
It doesn't have to be that way, maintain Robert Kaplan and David Norton in The Execution Premium. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy. This book shows you how to: Develop an effective strategy--with tools such as SWOT analysis, vision formulation, and strategic change agendasÀ propos de l?auteur: Robert S. Kaplan is the Baker Foundation Professor at the Harvard Business School. David P. Norton is a founder and director of the Palladium Group, a consultancy focusing on strategy execution.
Titre : Execution Premium
Éditeur : Harvard Business Review Press
Date d'édition : 2008
Reliure : Couverture rigide
Etat : very_good