Exploring Corporate Strategy: Text and Cases

Scholes, Kevan, Whittington, Richard, Johnson, Gerry

ISBN 10: 027371192X / ISBN 13: 9780273711926

Edité par Pearson Education, Limited, 2007

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 5599875-6

Synopsis :

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

 

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

 

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

À propos de l'auteur:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

 

Détails bibliographiques

Titre : Exploring Corporate Strategy: Text and Cases
Éditeur : Pearson Education, Limited
Date d'édition : 2007
Reliure : Couverture souple
Etat : Good