Holistic Retail Design: Reshaping Shopping for the Digital Era. Cet article n’est pas disponible.
Zimmermann, Rainer, Teufel, Philipp
9 évaluations par Goodreads
Langue : anglais
Edité par Frame Publishers, 2015
- Livre broché
- Occasion
Vendeur : medimops, Berlin, Allemagnemedimops
Vendeur avec une évaluation de 5 étoiles
Vendeur AbeBooks depuis 10 mai 2010
Indisponible
Livre broché
Etat: Occasion - Assez bon
EUR 33,93
A propos de cet article
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
N° de réf. du vendeur M09491727656-V
- Titre
- Holistic Retail Design: Reshaping Shopping for the Digital Era
- Auteur
- Zimmermann, Rainer, Teufel, Philipp
- Éditeur
- Frame Publishers
- Année de publication
- 2015
- État de l'article
- very good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 9491727656
- ISBN à 13 chiffres
- 9789491727658
Holistic Retail Design, 9789491727658
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de la quatrième de couverture
Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models.
The holistic approach in retail is a child of the second digitisation wave. Since 2005, the changes that Web 2.0 applications have wrought on consumers' social and everyday practical behaviour patterns marked the beginning of the internet's impact on purchasing behaviour, and consequently on retailing. Total price transparency, visible customer reviews and the soaring number of online shops changed the market. However, nobody was responsible for the single most vital differentiation factor besides price: the customer's holistic experience, lately also known as the customer journey.
The holistic approach in retail is a child of the second digitisation wave. Since 2005, the changes that Web 2.0 applications have wrought on consumers' social and everyday practical behaviour patterns marked the beginning of the internet's impact on purchasing behaviour, and consequently on retailing. Total price transparency, visible customer reviews and the soaring number of online shops changed the market. However, nobody was responsible for the single most vital differentiation factor besides price: the customer's holistic experience, lately also known as the customer journey.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.