Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow; Donald Baack

ISBN 10: 0132538962 ISBN 13: 9780132538961

Edit� par Pearson College Div, 2011

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Synopsis :

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Pr�sentation de l'�diteur:

Examine advertising and promotions through the lens of integrated marketing communications.

The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

D�tails bibliographiques

Titre : Integrated Advertising, Promotion, and ...
�diteur : Pearson College Div
Date d'�dition : 2011
Reliure : Paperback
Etat : Good
Etat de la jaquette : No Jacket
Edition : 5�me �dition

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

Clow, Kenneth E., Baack, Donald E.

Edit� par Prentice Hall, 2011

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N� de r�f. du vendeur 00099863018

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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.; Baack, Donald

Edit� par Pearson College Div, 2011

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

Ancien ou d'occasion Couverture souple

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Integrated Advertising, Promotion, and Marketing Communications

Clow, Kenneth E.; Baack, Donald

Edit� par Pearson College Div, 2011

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

Ancien ou d'occasion Couverture souple

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Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow; Donald Baack

Edit� par Pearson College Div, 2011

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

Ancien ou d'occasion Paperback

Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis

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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0132538962I3N00

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Integrated Advertising, Promotion, and Marketing Communications

Kenneth E. Clow; Donald Baack

Edit� par Pearson College Div, 2011

ISBN 10 : 0132538962 ISBN 13 : 9780132538961

Ancien ou d'occasion Paperback

Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G0132538962I3N00

Contacter le vendeur