International Marketing and Export Management (3rd Edition)

Albaum, Gerald

ISBN 10: 0201419645 / ISBN 13: 9780201419641

Edité par Addison-Wesley, 1998

A propos de cet article

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Détails bibliographiques

• Titre: International Marketing and Export Management (3rd Edition)
• Éditeur: Addison-Wesley
• Date de parution: 1998
• Langue: anglais
• ISBN à 10 chiffres: 0201419645
• ISBN à 13 chiffres: 9780201419641
• Reliure: paperback
• Édition: 3ème Édition
• État de l'article: Good

A propos de ce titre

Synopsis

As international trade barriers continue to disappear, more small and medium sized companies are gaining access to international markets. For such companies exporting is a central part of the international marketing process.The third edition of this text retains its unique coverage giving students a realistic picture of marketing strategies in the international arena. New features of the third edition include an analysis of the impact of government and politics and the effects of the latest technologies.