Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

Ilya Katsov

47 évaluations par Goodreads

Langue : anglais

Edité par Grid Dynamics, 2017

0692142606 / 9780692142608

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing.―Ali Bouhouch, CTO, Sephora AmericasIt is a must-read for both data scientists and marketing officers―even better if they read it together.―Andrey Sebrant, Director of Strategic Marketing, YandexThe book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time.―Victoria Livschitz, founder and CTO, Grid Dynamics.…

N° de réf. du vendeur CIN0692142606VG

Titre
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Auteur
Ilya Katsov
Éditeur
Grid Dynamics
Année de publication
2017
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0692142606
ISBN à 13 chiffres
9780692142608

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,73
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