KEEP YOUR EYE FIRMLY FIXED ON THE AMERICAN EAGLE!!! ON OR BEFORE THE FOURTH DAY OF JULY, 1860, T.C. WILLARD WILL OPEN IN STORE ON LARIMER STREET, SOUTH SIDE, BETWEEN F AND G STREETS NEXT TO GERRISH & CO.'S OLD STAND AND TWO DOORS EAST OF HOWARD'S JEWELRY STORE, A MOST EXCELLENT STOCK OF BOOTS & SHOES.

[Colorado]:

Edité par [Denver City, CO]: Rocky Mountain Herald Job Office, [Late June or early July 1860].

An apparently unrecorded Territorial Colorado imprint, possibly the earliest known commercial broadside printed in Colorado. The text advertises the opening of T.C. Willard's shoe store on July 4, 1860, on Larimer Street in Denver, and describes his stock. Following the location and the larger notice for boots and shoes, the broadside provides a full list of Willard's "stock of fine Philadelphia work expressly adapted for a first class trade," including "Ladies fine 'Eugenie' Congress heeled gaiters, black and colored.Kid, Goat or Calf, walking bootees.Strong Shoes of all Styles. Gentlemens fine Calf pegged and sewed boots, Congress Boots and Shoes.Copper Toed Boots and Shoes." At the bottom of the broadside, the advertising makes specific mention of miners' shoe needs: "He also calls the attention of MINERS.who want a seruicable [sic] boot or brogan for hard wear.and desires the people to.purchase of him when the [sic] need a good Good-Hold n[sic] this golden region at the cheapest possible price." T.C. Willard was an active salesman, and advertised his wares in a number of newspapers throughout the surrounding region. He even gave notice to local papers regarding a stocking trip to Saint Louis: "Off for the States. - Our shoe-dealing friend, and recorder of the well-known Montana District [founded in 1860 by miners outside of Denver], T.C. Willard, leaves today for St. Louis. We trust he may have a gay time. He returns in the spring with a large stock of boots and shoes" (Western Mountaineer). News of his journey was also mentioned in the Rocky Mountain News: "T.C. Willard leaves to-morrow for St. Louis, intending to return next season with a large supply of goods. We trust his winter in America will be a happy one, and that he will sometimes condescend to think of the poor devils he has left at the Peak" (quoted in Thornton). The broadside was printed by the Rocky Mountain Herald Job Office, part of the Rocky Mountain Herald, a weekly newspaper founded in early 1860 by Oscar J. Goldrick. Called the "Professor," Goldrick was Denver's first schoolteacher, who helped to establish the city's first library as well as its first Sunday school. He was elected the first superintendent of schools for Arapahoe County and became the founding owner of the Herald. We locate no auction records for the present broadside, nor do we find it in OCLC or any of the standard Colorado or mining references. McMurtrie lists just four non-periodical imprints that chronologically precede the present. "General Intelligence," Western Mountaineer, November 8, 1860, p.7. Richard H. Thornton, An American Glossary, Vol. 2 (Philadelphia: J.B. Lippincott Company, 1912), p.855. Old folds. Chipping along edges, with small tape repair to right edge and Japanese paper stabilizing top edge and a ¾-inch open tear near center, with loss of nearly two letters. Heavy toning along right edge, faint scattered foxing. Overall, very good. N° de réf. du vendeur 67410

Détails bibliographiques

Titre : KEEP YOUR EYE FIRMLY FIXED ON THE AMERICAN ...
Éditeur : [Denver City, CO]: Rocky Mountain Herald Job Office, [Late June or early July 1860].