People join organizations to bring about a desired future. But to succeed, they must be able to predict the behavior of those around them. This title presents an argument for predictability as the most powerful of management tools. It says that - it's mutual predictability that helps people (and organizations) eat - not get eaten.

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Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books, including the bestselling Do Lunch or Be Lunch, and was a coauthor with David Sicilia of The Little Engine That Could.

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Articles li�s � Do Lunch or Be Lunch: The Power of Predictability in...

Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future

Stevenson, Howard H.; Cruikshank, Jeffrey L.; Moldoveanu, Mihnea C.

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