THE MEAT AND POULTRY COOK BOOK

Langue : anglais

Edité par Pocket Books, New York, NY U.S.A., 1969

0671753436 / 9780671753436

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Vendeur : Bargain Finders of Colorado, Simla, CO, Etats-UnisBargain Finders of Colorado

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Vendeur AbeBooks depuis 9 octobre 2008

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Etat: Occasion - Assez bon

EUR 63,31

EUR 4,39 expédition 
Expédition nationale : Etats-Unis

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Item description from seller

Home-tested recipes for family and company meals with special time- and money-saving tips. Home-tested recipes for family and company meals with special time- and money-saving tips. Two world-famous authorities show you: * how to choose cuts of meat, * how long to cook them, * how to carve, * how to make lefovers as tasty as party treats, and * how to work gourmet wonders with canned and ready-to-eat meats. xii+ 418pp +32pp B&W photo plates + 2pp order forms. In the middle half of the 20th century, some food processing companies started to promote their products by using a fictious female spokeswoman. Without doubt, one of the most successful of those was Betty Crocker, the “spokeswoman” for General Mills, Inc. - continuing into today. Swift & Company created “Mama” Martha Logan as their spokeswoman. Beth Bailey McLean (1892-1976) was Swift’s Director of Home Economics during the Martha Logan roll-out, and she became known to the public as Martha Logan because her photograph was used as Martha Logan’s and she appeared as Martha Logan on some radio and television shows. McLean’s Assistant Director, Thora Hegstad Campbell (1915-2010), was also used to portray Martha Logan, appearing in New York television shows as Martha. Thus two actual food preparation experts (one brunette, one blond) became known as Swift & Company’s single fictitious spokeswoman. Regardless of how or why, these two had their cooking expertise confirmed in the public’s mind so they collaborated to produce top-selling cookbooks through the 1950s. This title 1st appeared in paperback in 1952. Mass Market Paperback has orange front cover with orange lettering & highlights on rear cover. No reading creases in spine, but along spine in front cover. Page-edges tinted red. Some scratches and storage creases in covers. No evidence of use during meal preparation. Interior is tight, clean and unmarked. • Size: 12mo - over 6¾ - 7¾" tall, 464pp. • Condition: Very Good Mass Market Paperback – Always privately owned. Out of Print. Copyrights 1960, 1952. Printed in U.S.A. Stated The Meat and Poultry Cook Book is an original Pocket Book Edition (2/52). This copy from 14th printing of March 1969. Pocket catalog: 75343. SBN: 671-75343-6. No LCCN. MSR = US $0.75. Out of Print. Thanks for looking.…

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Détails bibliographiques

Titre
THE MEAT AND POULTRY COOK BOOK
Auteur
McLEAN, Beth Bailey ;CAMPBELL, Thora Hegstad
Éditeur
Pocket Books, New York, NY U.S.A.
Année de publication
1969
État de l'article
Very Good
Signé
No Ownership Markings
Reliure
Mass Market Paperback
Langue
anglais
ISBN à 10 chiffres
0671753436
ISBN à 13 chiffres
9780671753436
Illustrateur
Swift & Company (Photographs)
Édition
First Paperback
Impression
5th or later Printin
Poids de l'article
9 onces
Dimensions
12mo - over 6¾ - 7¾" tall

Bargain Finders of Colorado

Simla, CO, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 9 octobre 2008

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article5 à 14 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 4,39EUR 10,02
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Bargain Finders of Colorado

CO, Etats-Unis