Marketing: A Critical Textbook

Nick Ellis

14 évaluations par Goodreads

Langue : anglais

Edité par SAGE Publications Ltd, United Kingdom, London, 2010

1848608780 / 9781848608788

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A propos de cet article

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and real world case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructors Manual and free access to full-text journal articles for students. . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR004261823

Titre
Marketing: A Critical Textbook
Auteur
Nick Ellis
Éditeur
SAGE Publications Ltd, United Kingdom, London
Année de publication
2010
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1848608780
ISBN à 13 chiffres
9781848608788
Poids de l'article
440 grammes
Dimensions
170.0 x 242.0

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