Book is New, In Excellent condition. Includes Infotrac. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0324201400. ISBN/EAN: 9780324201406. Pictures of this item not already displayed here available upon request. Inventory No: 1560767264.

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D�tails bibliographiques

Titre

Marketing Strategy, 3rd

�diteur

South-Western, Cincinnati, OH

Date de parution

2005

Langue

anglais

ISBN � 10 chiffres

0324201400

ISBN � 13 chiffres

9780324201406

Reliure

Softcover

�dition

3rd Edition.

�tat de l'article

As New

Catalogues du vendeur

Business, Finance & Marketing

A propos de ce titre

Synopsis

Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.

Pr�sentation de l'�diteur

Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

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