Modern Competitive Analysis

Oster, Sharon M.

ISBN 10: 019507579X / ISBN 13: 9780195075793

Edité par Oxford University Press, 1994

Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur D07O-00180

Synopsis :

This revised edition presents an up-to-date analysis of management strategy, integrating a wide spectrum of ideas. Using many examples from organizations and non-profit groups, the text uses recent theories to illuminate situations faced by businesses today. It provides more material on organizational behaviour and global strategies, and covers new, important areas of economics not often treated in management texts. The book is couched in clear terminology that makes the concepts readily accessible to postgraduate students and managers alike.

Présentation de l'éditeur: This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.

Détails bibliographiques

Titre : Modern Competitive Analysis
Éditeur : Oxford University Press
Date d'édition : 1994
Reliure : Couverture rigide
Etat : Good
Edition : 2ème Édition