The New Rules of Retail: Competing in the Worlds Toughest Marketplace

Lewis, Robin; Dart, Michael

ISBN 10: 1137279265 / ISBN 13: 9781137279262

Edité par St. Martin's Press, 2014

A propos de cet article

Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.

N° de réf. du vendeur 581V6C0000GC_ns

Détails bibliographiques

• Titre: The New Rules of Retail: Competing in the Worlds Toughest Marketplace
• Éditeur: St. Martin's Press
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 1137279265
• ISBN à 13 chiffres: 9781137279262
• Reliure: Couverture rigide
• Édition: 2ème Édition
• État de l'article: Good

A propos de ce titre

Synopsis

In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.

À propos de l?auteur

Robin Lewis is the founder and CEO of The Robin Report. He launched the Goldman Sachs retail consulting network, Vantage Marketplace, prior to which he was executive editor of Women's Wear Daily. He is often quoted in Time magazine, Chicago Sun Times, Financial Times, The New York Times, The Wall Street Journal, Brand Week, and Advertising Age, as well as appearing on CNBC, Fox News, and Good Morning America. Michael Dart is a leader & partner in AT Kearney's private equity group, specializing in retail & consumer goods. He lives in San Francisco, California.