Optimal Bundling : Marketing Strategies for Improving Economic Performance
Fuerderer, Ralph; Herrmann, Andreas; Wuebker, Georg
ISBN 10: 3642084591 ISBN 13: 9783642084591
Edité par Springer, 2010
Neuf(s)
Couverture souple
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A propos de cet article
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N° de réf. du vendeur 12036323-n
Synopsis :
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
Présentation de l'éditeur: Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
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Détails bibliographiques
Titre : Optimal Bundling : Marketing Strategies for ...
Éditeur : Springer
Date d'édition : 2010
Reliure : Couverture souple
Etat : New