A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

David Michaelson

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Langue : anglais

Edité par Business Expert Press, 2017

1631577611 / 9781631577611

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

N° de réf. du vendeur CIN1631577611A

Titre
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Auteur
David Michaelson
Éditeur
Business Expert Press
Année de publication
2017
État de l'article
Fair
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1631577611
ISBN à 13 chiffres
9781631577611
Édition
3ème Édition

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,57
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