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D�tails bibliographiques

Titre: Public Relations Practices : Managerial Case Studies and Problems
�diteur: Pearson
Date de parution: 2012
Langue: anglais
ISBN � 10 chiffres: 0133127648
ISBN � 13 chiffres: 9780133127645
Reliure: Couverture souple
�tat de l'article: good

A propos de ce titre

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

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