Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

Jackson, Patrick,Center, Allen H.

ISBN 10: 0130981532 / ISBN 13: 9780130981530

Edité par Pearson College Div, 1995

A propos de cet article

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Détails bibliographiques

• Titre: Public Relations Practices: Managerial Case Studies and Problems (5th Edition)
• Éditeur: Pearson College Div
• Date de parution: 1995
• Langue: anglais
• ISBN à 10 chiffres: 0130981532
• ISBN à 13 chiffres: 9780130981530
• Reliure: paperback
• État de l'article: Good

A propos de ce titre

Synopsis

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.

This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.