Public Relations Practices: Managerial Case Studies and Problems

Allen H Center/ Patrick Jackson/ Stacey Smith/ Frank Stansberry

ISBN 10: 0133127648 / ISBN 13: 9780133127645

Edité par Prentice Hall, 2012

A propos de cet article

8th edition. 288 pages. 8.90x0.60x7.00 inches. In Stock.

N° de réf. du vendeur x-0133127648

Détails bibliographiques

• Titre: Public Relations Practices: Managerial Case Studies and Problems
• Éditeur: Prentice Hall
• Date de parution: 2012
• Langue: anglais
• ISBN à 10 chiffres: 0133127648
• ISBN à 13 chiffres: 9780133127645
• Reliure: Paperback
• État de l'article: Brand New

A propos de ce titre

Synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.