Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)

Fitzsimmons, James A., Fitzsimmons, Mona J.

ISBN 10: 0070212171 / ISBN 13: 9780070212176

Edité par McGraw-Hill College (edition ), 1993

A propos de cet article

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

N° de réf. du vendeur 0070212171-11-1

Détails bibliographiques

• Titre: Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)
• Éditeur: McGraw-Hill College (edition )
• Date de parution: 1993
• Langue: anglais
• ISBN à 10 chiffres: 0070212171
• ISBN à 13 chiffres: 9780070212176
• Reliure: Hardcover
• État de l'article: Good

A propos de ce titre

Synopsis

James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.